The CEO of an electric vehicle startup said she's making the iPhone of cars — here's her plan
The Chinese startup, which also has a US division based in San Jose, has raised $1 billion in funding from notable names like Tencent Holdings, Baidu, Sequoia Capital, and Lenovo. Not only will it compete against the likes of Ford and General Motors when it comes to self-driving tech, but it will look to take on Tesla in the electric space.
Nio will first make its big play in China, where the company has manufacturing partnerships with JAC Motors. It plans to introduce its electric SUV, the Nio ES8, to the Chinese market in early 2018. The seven-seater will be capable of Level 2 autonomy, the same as Tesla, though additional specs have yet to be released.
But the SUV's autonomous capabilities will play an important role in the company's US ambitions.
Nio will use the data collected by its Chinese SUV to develop the software for a Level 4, all-electric car — a strategy straight from the Tesla handbook.
The startup's autonomous driving team is led by Jamie Carlson, a former engineer for Tesla Autopilot who also worked on Apple's Special Projects team — the division generally understood to be working on Apple's secretive car project.
Nio's fully autonomous vehicle will be introduced to the US market in 2020 — which is being spearheaded by CEO Padmasree Warrior, one of the most powerful women in tech.
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