Google to drop controversial Gmail feature that scanned all your emails

For the first time, Google is set to stop its algorithms from scanning the content of its consumer email service to serve targeted advertisements. In a blog post, the Silicon Valley tech giant outlined how the move will bring the service closer to its ad-free enterprise offering, G Suite.

"Gmail content will not be used or scanned for any ads personalisation after this change," wrote Diana Greene, senior vice president of Google Cloud, added the changes will come later this year. "This decision brings Gmail ads in line with how we personalise ads for other Google products."